Released on = April 22, 2007, 11:13 pm

Press Release Author = Carina Kivisto/Koping

Industry = Consumer Services

Press Release Summary = Koping, Sweden, 23 April, 2007 - R2Wall is calling on all to
submit a photo of their ugly wall for a chance to win one new photo wall.

Press Release Body = R2Wall\'s Ugly Wall Contest is part of an ongoing campaign,
designed to educate customers about new possibilities to create digital wallcovering
and unleash a little creativity at the same time.

"The Ugly Wall Contest is a fun way to teach customers about new technologies to
create wallcovering\" says Carina Kivisto, co-founder of Dotshape, the owner of the
R2Wall website.\"Anyone can visit the R2Wall.com and submit a photo of their ugly
wall. Then the photo is voted on. The winning wall receives $1,000 in gift
certificate for a new photo wall.\"

The Ugly Wall Contest is open to all until midnight (GMT) June 30, 2007. To enter,
contestants have to submit a photo of their ugly wall online at R2Wall.com. To be
eligible, the photo must be from their own home and the winner must agree to
surrender their old wall upon receiving their prize.

Complete contest details are available at r2wall.com.

Anyone can cast their vote in the Ugly Wall Contest by visiting r2wall.com.

About Dotshape
Dotshape is a firm creating web based print solutions with its head office in
Koping, Sweden, and was founded in mid 2006. Dotshape was started between its two
founding members, Carina Kivisto and Kjell Karlsson. Carina Kivisto enjoyed digital
design and photo manipulation and started on her own time for fun. Kjell Karlsson
has been working in the large format printing industry since 1994 and liked the idea
to use open source software with some customization for the web development of the
R2Wall website.

For additional information, please contact:
Ms. Carina Kivisto, Site Manager
E-mail: info@r2wall.com



Web Site = http://www.r2wall.com

Contact Details = Dotshape
Ostra Langgatan 1
731 32 Koping
SWEDEN